PPC
Our PPC content will help you plan, manage and evaluate your PPC campaigns in order to get better results. Articles ranging from how to get valid keywords in paid search campaigns or PPC automation to how to get the highest return on your investment in Google Ads.
Google eliminates the Expanded Text Ads for good!
Even if the news was the chronicle of a death foretold, this decision by Google is worrying because for advertisers it implies a great loss of control over their ads. Read More3 Strikes: the new Google Ads violation system
Google will launch a new violation notice system for non-compliance with the Advertising Policies. Read MoreForm extensions to increase your conversions
Looking for a way to get your Ads to capture leads as quickly as possible? Add this extension to your Ads strategy and increase your conversions! Read MoreUse Local Inventory Ads to boost your local business
Have you heard about Google Shopping Local Inventory Ads? Well, stay tuned, because what your physical store needs to increase sales. Read MoreNegative Keywords: how do they affect your Ads strategy?
It's just as important to select the correct keywords, as the ones that are not. That's the negativization of keywords. Read More
Google Ads removes the Broad Match Modifier
Google Ads makes changes to its campaign management system again. This time we have to say goodbye to the Broad Match Modifier. Read MoreLong Tail keywords: New trends to watch out for
Every year millions of new search terms emerge because of the users new needs. And with them, there's new keywords trends. Read MoreGoogle Algorithm 2021: What you need to know
Google's algorithms are constantly updated throughout the year. Even in one as rare as 2020. Read MoreLimitations for alcoholic beverages and gambling Ads
Google will allow users to limit the ads related to alcoholic beverages and gambling that are shown to them. Does this affect your campaigns? Read MoreBidding strategies on Google Ads: How can they help you?
Choosing a good bidding strategy can be the cornerstone of your campaign's success or failure. Let's take a look at what Google offers. Read MoreNew location of the 'Campaign Optimization Level' metric
Google Ads presents us with new changes to its platform. This time, it's about the location of the 'Campaign Optimization Level' metric. Read More
